Friday 7 May 2021

Licensing Disaster


Credits to SonikkuForever for providing footage of a hilariously bad Pakistani McDonald's Happy Meal commercial for Sega LCD handheld games via YouTube.

While fan-made memes based on Sega's characters such as Sanic and Ugandan Knuckles look like low quality designs, character design standards in Pakistan are far lower than average. While most of the Sonic characters in the Pakistani McDonald's Happy Meal commercial for Sega LCD handheld games look like themselves, Rouge, unfortunately looks more like a naked rat. This means that the Pakistani McDonald's Happy Meal commercial for Sega LCD handheld games would be considered so terrible that Ugandan Knuckles would be considered a marvelous masterpiece. But the designs are still better than Sanic.

And it was not just Sonic characters that got such a poor treatment in Pakistan. Crash Bandicoot, Hello Kitty and several others have also fallen victim to poor quality character design standards in Pakistan. Therefore, if you want to do business in the Pakistani market, don't even think about TV advertisement design. Pakistani TV advertisement designs are horrible.

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